My elderly dad won't carry keys unless they are in a holder and they are hard to find nowadays. We tried a couple of cheaper ones and they did not last - this one is great. Had it a few months now and it is like new. Leather is softer and breaking in, but no signs of wear or weakness. No keys have fallen out like on one of the cheap ones, and the leather is high quality Italian leather - soft, but thick and strong, not like the uber thin cheap one that wore out in two months. Guess you get what you pay for.